undone (the sweater post)

If you want to change the logo mark on my sweater, as I play…

Right now, the Admirals are losing 6-4 to Reading. Phillipe Desrosiers has given up six goals, but the depleted roster in front of him has given up 44 shots. While there is much to say about this team, I’m saving it for when it’s over. Let’s talk about the real big news.

After ownership changed hands, many changes were abound. A lot of it was pointing to next year. Perhaps the two biggest switches possible will be happening in 2017-18. First, the Admirals are going to find some other affiliate. They’ve expressed their noted displeasure with Edmonton’s garbage personnel management.  It’s unclear who the new affiliate, if anyone, will be next year. Norfolk will likely try to bring in players with ties to different organizations, as was the case with TJ Foster (Toronto Marlies) and Phillipe Desrosiers (Dallas).  The other big change: the logo.

Norfolk announced that the battleship logo will go away after this year.  The jersey received mixed reviews from many, but was an identifiable look for the team.  Norfolk started with a Chicago Blackhawks-inspired scheme after they transitioned away from the traditional anchor-and-stars look. Eventually, the team would adopt a primarily blue-and-white (with red and gold marks) look that would only see the team’s affiliate change on a shoulder patch. Personally, I’m a fan of this look. Too often, minor league teams imitate their major league affiliates to the point of oversaturation and pure banality.  The Admirals have been wearing some Original Era-togs for occasional nights the past two seasons. Where are the Admirals going to go next year?

If I’ve learned anything from Chris Creamer’s sportslogos.net, UniWatch, and icethetics, it’s that you need to search the trademark office. Tuesday, I ran a series of searches to see if the term “Norfolk Admirals” brought about anything interesting. I found a series of “live” and “dead” marks. The only mark which struck me as “live” was one with the classic Hampton Roads Admirals mark.  The owner was listed as the ECHL, which does make some sense. The Hampton Roads Admirals (HRA) mark was filed on September 14, 2016. Mango Media’s purchase was reported  on September 26, 2016.  A few things could be happening here: the ECHL wants to sell “vintage” merchandise, MME wanted to get in on the ground floor, the old management decided to switch things up.

The ECHL has some other interesting registry filings. First, there is a claim in on the term “Dallas Americans,” which was filed on March 30. It might be a just-in-case move. It’s also probably the answer.  The next most recent filing is for the expansions Worcester Railers team, which will start play next year. Nothing is too surprising there, but then there are a few entries for the variation “Kansas City Mavericks”.   Currently-named Missouri has already announced they will change their name at the end of the season. Now, here’s where it gets fun: The Toledo Goaldiggers.

Until this search, I had never heard of the exquisitely named Toledo Goaldiggers. A quick search shows that they were Toledo’s IHL team for a little over a decade. A filing like this means the Walleye will most likely wear Goaldiggers jerseys during various times next season, perhaps in the same way the Wheeling Nailers wore their Thunderbirds jerseys this year.  I say this because it is specifically licensed under the term “professional hockey services in the nature of hockey games,” which is a similar filing for Worcester. The HRA logo finds itself in the same boat: approved for hockey games and apparel. I doubt the team would go straight back to the old anchor-and-stars logo. Instead, I think they’d try for an updated look–think how the St. Louis Blues did some minor updates a couple seasons ago.  With the Admirals/Tides link effectively broken, I don’t think we’ll see the team debut their new togs at a baseball game. I could be wrong.




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Beneath The Scope

Beneath the Scope is a blog that covers the ECHL's Norfolk Admirals. Compete level has never been higher.

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